About Us

Our Story

Brumi was born out of our own experiences running a small team business here in Broome. Like many local operators, we were constantly juggling tasks without the luxury of having staff available around the clock.

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We managed a venue where hirers often needed assistance, which meant being reachable after hours — usually for questions already explained in the user manual, but rarely read. People preferred to call, and we understood why. A conversation is easier and feels more personal than searching through a document.

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We needed a way for our clients to get real help without losing that human touch. Telling people to “check the manual” wasn’t working, so we asked ourselves: what if we could create something that actually knew the venue, could guide people through common issues, and talk naturally enough to feel like real support?

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That idea became Brumi.

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We built an AI receptionist that works 24/7, speaks comfortably, and helps people with things like finding light switches, locating cleaning supplies, fixing AC issues, and understanding equipment. And when the caller needed help beyond what Brumi could do, that’s when the call was forwarded to us — only when a human was truly needed.

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Brumi became a reliable companion for our business, and as you might guess from the name, it’s a nod to Broome. Creating it made us realise how valuable this kind of support could be for people running their own businesses who don’t yet have the capacity to hire staff.

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What started as a way to reclaim our own time and reduce burnout, has grown into a tool built to support other small businesses in our community.

If Brumi could take the pressure off us, we knew it could do the same for others.